Cultivate a culture not just a brand. Think about…
- Nike…Live Strong…Lance Armstrong
- USC…FIGHT ON… Pete Carroll (Disclosure: I AM DEFINITELY A TROJAN!)
- APPLE…IPOD, IPHONE, I-ANYTHING!
- MTV, JACKASS, NITRO CIRCUS, FANTASY FACTOR
- CARLS JR.
This is just a small sampling of companies that are smart enough to go far beyond just creating a company, a logo or slogan. They have developed a lifestyle, a persona, a culture for people to embody. They have transformed mere consumers into eternal endorsers of a way of life. Ultimate fans, supporters, believers.
We can all take valuable lessons from the giants. What are we doing in our day-to-day lives that is offering the opportunity for our clients, communities, heck even friends and family to really get involved? Are we just talking at them or working hard to cultivate a genuine, unique, and (as shown above) lasting culture?