With the exponentially increasing popularity of social media, the world of branding is changing and changing fast. For this post, I’d like to give a shout out to someone who is always on the cutting edge of how brands, businesses and individuals can use social media to build relationships and deliver value: Chris Brogan. Earlier this year, Chris, the genius he is, posted on his blog, http://www.chrisbrogan.com/, a list of 100 Personal Branding Tactics Using Social Media.
- Home base is your blog/website. Not everyone needs a blog. But most people who want to develop a personal brand do.
- Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Don’t be TOO clever.
- Comment frequently (and meaningfully) on blogs that write about you and your posts
- Create new content regularly. If not daily, then at least three times a week.
- The more others can use your content, the better they will adopt it.
- Listen to others in your area of expertise. Learn from them.
- Listen to thought leaders in other areas, and see how their ideas apply to you.
- Twitter.com is a must if you have a social media audience. It also connects you to other practitioners. (check us out @intertwined).
- Be confident in person.
- Have a very brief introduction / elevator pitch and practice it often.
- Thank people often for their time and attention.
- Be human. Always.
Thanks Chris, and thank you all for reading.