|As seen on: Green Wedding Shoes; Photographed by: Candice Benjamin
Mintwich Designs is named after the Christmas cookies Jordan Peister’s mom makes every year‚Äîand her designs are every bit as delectable. Her work intertwines uncluttered simplicity with unfettered creativity.
“I want to stay away from trends. I want my designs to be timeless and classic … but still have that exciting appeal,” Jordan said. “You know it’s going to be a good design when you work on it for months and months and still love it. Trends get dated.”
The graphic designer started her business two years ago after working nearly 10 years in corporate, but Jordan insists her foray into the wedding industry is no surprise.
“I’m extremely feminine, I’m interested in fashion. It became a natural progression,” she said.
She does wedding invitations on the side (though looking at the amazing patterns, you’d swear it was her main focus), but her true passion is creating branding and marketing for industry vendors. She especially loves working on the complete branding package, which includes creating bookmarking, brochures, sales pieces, printed pieces, and logos. Each design captures a special place in her heart.
“I learn to love everything I’ve [designed] with [vendors]. I love the process to refine a design and get it to where we want. I can’t pick a favorite,” Jordan insists.
Her work reflects dedication and innovation. Before meeting with a client, Jordan assesses competitors in the industry as well as the clients’ interests. The resulting design reflects the clients’ personality sharpened with a competitive edge.
“I start by giving them five designs in black and white, and we discuss color in the second phase,” Jordan said. “You know it’s going to be a good logo mark if it’s strong in black and white.”
“I think that yields a more unique visitor experience for the web viewer,” she said. (For proof, just check out her own website!)
More than exceptional designs, Jordan’s clients are assured good business‚Äîa combination that’s typically rare in a creative industry.
“A lot of graphic designers get a bad rep that way,” she said. “I keep a professionalism. I treat my business as a business, not just a hobby.”
This attitude is a reflection of both her work and her passion for being a business owner. Jordan’s willing to put in 18-hour days because she loves what she does.
“I love being a business owner. It’s stressful but it has the biggest rewards … I love to meet new people and go to networking groups to promote myself, and my business. I think that’s enjoyable,” she said.
Jordan’s clients not only walk away with a stellar branding strategy, but with a friendship‚Äîand a full tummy.
“I give [Mintwich cookies] out to clients as a thank you!” she exclaims.
The only thing left wanting is an icy cold glass of milk.