This week I was working on a boilerplate. As I began to draft the text, I thought, who the heck came up with such a word? And, why haven’t the creative pr professionals of the world come up with something better to call it? So, I decided to do some research.
According to Wikipedia:
“The term dates back to the early 1900s, referring to the thick, tough steel sheets used to build steam boilers. From the 1890s onwards, printing plates of text for widespread reproduction such as advertisements or syndicated columns were cast or stamped in steel ready for the printing press and distributed to newspapers around the United States. They came to be known as ‘boilerplates’… Some companies also sent out press releases as boilerplate so that they had to be printed as written. The modern equivalent is the press release boilerplate, or “boiler,” a paragraph or two that describes the company and its products.”
Well, goes to show that the History of News class I took did not stick. And, funny how way back when newspapers would print press releases verbatim. Anyways, I’m sure that M. would be proud to announce that Intertwined has checked off one more box- as she and K. finalized the official boilerplate…errr, “summary” or how about “fabulous paragraph describing what the heck Intertwined does.” Nope, still going to have to call it a boilerplate. Darn it!
Look for it soon on http://www.becomeintertwined.com/. (And of course give feedback!)
Show your Brilliance.